Hey, I’m Jye.

Thirteen years ago, I fell into a marketing role by accident.

I really had no idea what the hell I was doing.

Figured I’d stick around, learn some buzzwords, and escape before anyone found out I was winging it.

Turns out I was kinda good at it.

Next thing I know, I’m in senior marketing roles leading high-performing teams.

A few years in though, something started eating at me. Why would consumers seemingly gravitate towards certain brands or people while completely ignoring others that did the same thing?

The answer was simple. Putting it into practice wasn’t.

Brand and positioning.

But a hell of a lot more than what’s on the surface.

I studied this aggressively.

Through endless testing, I discovered that branding works on two levels that must coexist. First, it’s that gut feeling, or invisible pull, someone gets towards a business, service or product, which cant be forced, only influenced. Second, the extremely valuable piece of real estate owned by a brand within the mind, which allows for that influence.

Nailing both of those is how you create gravity that draws in the right customers.

Figuring that out is what completely changed the game for me.

Then, while still working full-time, I built a highly successful solo business in the wedding industry by creating gravity. Booking over $150k within the first 6 months with absolutely no reviews, portfolio, existing audience or even relevant experience. Ultimately growing into a $200k+ year solo business.

Now, I help solopreneurs and those stuck in their 9-5s to create a highly successful solo business by creating gravity.